Tuesday, 16 July 2013

When some people stop marketing for holidays, it creates opportunities

In one of my role's as a business journalist I notice that the steady supply of press releases slows down in the school summer holidays. Instead of overflowing with news, I go in search of it. In September, when schools start again, it seems everyone starts rushing out press releases.

I think there's an opportunity for businesses to get more PR coverage when school's out.

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