Multiheat: Tuesday is my most productive day!

Multiheat: Tuesday is my most productive day!: Well, most weeks anyway! Mondays tend to be a bit of a catchup from the weekend - plenty of emails from prospective customers, plenty of t...

How are your Mondays?

Monday can be a depressing day if we allow it. Lately, my Mondays have been magnificent and now I aim to make every one that way.

How do you make Mondays magnificent?

Where are the people we are talking to?

I saw a tweet the other day about some vacant office space 'in the centre of town'. I looked up and saw that this was almost 100 miles away in another town. It made me realise we have to consider where are readers are and that we don't live at the centre of the universe.

When some people stop marketing for holidays, it creates opportunities

In one of my role's as a business journalist I notice that the steady supply of press releases slows down in the school summer holidays. Instead of overflowing with news, I go in search of it. In September, when schools start again, it seems everyone starts rushing out press releases.

I think there's an opportunity for businesses to get more PR coverage when school's out.